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Corporate architecture /

by Uffelen, Chris van.
Published by : Braun Publishing AG, ([Salenstein] :) Physical details: 255 p. : ill. (chiefly color), plans ; 31 cm ISBN: 3037681683 Subject(s): Symbolism in architecture. | Architecture %Economic aspects. | Communication in architecture. | Corporate image. Year: 2014
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Book Book AUM Main Library 725.2 U23 (Browse Shelf) Available 21549

Includes index.

"Corporate architecture plays an important role, not only in presenting the external face of a company, but also reflecting how a company's self-perception. Such architecture can be part of an overall corporate design and is an extremely important part of corporate identity. Companies want a building that identifies them; this can be either a landmark or an advertisement, but ideally a building that symbolizes that values and virtues of the specific company"--Preface.

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